THE ORIGIN
Plush Automotive is an innovator in In-Car customisation. The company began in early 2006 by founder Luke Massy. With his unrivalled dedication to making a name for his brand, he focused his full attention on delivering what he felt the market was lacking.
He began with automotive upholstery paired with custom in car entertainment, giving him the edge on already existing companies, due to offering both of these services in house.
Plush have grown significantly since those early days, becoming one of the leading brands in vehicle modification, not only in the UK, but also worldwide, and that original vision is still Luke’s driving force.